![]() ![]() “So, all the things they love about the previous loyalty-card programs they’re going to get with Jack as well. ![]() “We’re going to have a Las Vegas partner, a Caribbean partner, a cruise line partner,” Barnhill said. We’re making a lot of changes that our customers are going to love.”Īmong those changes is a new loyalty program called Club Jack, which touts faster-accruing rewards and a soon-to-be-announced roster of well-known travel partners. “It takes time to change consumer behavior. “That’s the real question mark,” he said. In an interview with WCPO, Barnhill said the retooled casino has “the complete package to be able to” once again reach $20 million in monthly revenue, but he declined to put a time frame on that goal. Chad Barnhill, senior vice president and general manager Jack Cincinnati Casino It’s all part of a rebranding effort aimed at boosting revenue for the Cincinnati property, which peaked at $21 million in its first full month three years ago but hasn’t climbed above $18 million since March, 2014. “I would like to think we can,” said Chad Barnhill, senior vice president and general manager at the former Horseshoe casino that will re-open later this week as Jack Cincinnati Casino.īarnhill led local media on a tour of the property Tuesday, describing how staffers are replacing more than 200 signs, 50,000 decks of cards, 13,000 dice and more than 500,000 poker chips with the new Jack logo. ![]() And he would like to raise it to $20 million. CINCINNATI - Jack has seen your $16.9 million, Cincinnati. ![]()
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